Master 'Show, Don't Tell' So Your Reader Feels Every Scene
Starting Saturday 2nd May 2026
A 12-week live cohort for fiction writers who know the rule, but still struggle to make their writing land — now with NLP communication frameworks, experiential exercises, live coaching, and your own AI writing companion from Week 2.
For fiction writers who want their words to create an experience — not just describe one.
12 Places only
Standard price: £297
14-day money-back guarantee, recordings included, payment plan available.
We begin on Saturday 2nd May — secure your place before Wednesday 22nd April at midnight.
CLAIM YOUR PLACE
If you already know the rule...
You’ve heard “show, don’t tell” before. You may even understand it intellectually. But when you sit down to write, something still feels flat, over-explained, or just not quite alive on the page.
That’s because this isn’t only about technique. It’s about learning how to create an experience for your reader — through sensory detail, behaviour, subtext, action, and emotional precision — so they don’t simply understand your scene; they feel it.
Why this cohort is different
Most writing courses teach “show, don’t tell” as advice. A rule. A list of dos and don’ts. A few examples.
This cohort goes deeper. You won’t just be told what to do — you’ll discover, in real time, what your writing is actually doing to a reader, using live exercises, NLP perceptual positions, coaching, and applied practice that helps the learning land in your body as well as your mind.
The shift is simple, but powerful: you stop describing experience, and start creating it.
What changes in your writing
By the end of the cohort, you’ll be able to:
- Write scenes that feel more vivid, embodied, and emotionally alive.
- Use sensory detail without overwriting.
- Reveal emotion through behaviour, dialogue, action, and setting rather than explanation alone.
- Create stronger subtext and tension inside scenes.
- Recognise when you’re informing the reader instead of inviting them into the moment.
- Revise your work with much more clarity and confidence.
This is the kind of skill that stays with you long after the cohort is over.
What makes this powerful
NLP communication frameworks applied to writing
You’ll learn how language shapes internal experience, and how to use that understanding in fiction so your characters and scenes are not merely described, but felt.
Experiential exercises, not passive learning
Each session is designed around live discovery, application, and reflection. You’ll write, notice, test, and learn in the room — not just consume information.
Your own AI writing companion from Week 2
When you’re writing between sessions and something feels off, you won’t need to wait days for momentum to disappear. You’ll have a dedicated “Show, Don’t Tell” AI companion to help you spot where a scene is explaining instead of embodying, and where a stronger reader experience is available.
NotebookLM audio deep dives
For writers who like to listen and absorb as they walk, travel, or make coffee, each module comes with an audio companion to deepen the learning between sessions.
Live coaching and hot seats
You’ll be supported in real time, with space for your writing, your questions, and the deeper insight that only live conversation can unlock.
What’s included
Inside the cohort, you’ll receive:
- 6 live training sessions
- 5 hot seat coaching sessions
- Your dedicated Show, Don’t Tell AI companion from Week 2
- NotebookLM audio deep dives for each module
- Private community access throughout the 12 weeks
- Workbooks and resources for every module
- Lifetime access to all recordings and materials
Claim Your Place - £297
- Only 12 places
- Closes 29th April at midnight
- Complete transactions
WHAT OTHERS ARE SAYING ABOUT CREATIVE WRITING TIPS CLUB...
THE 12 WEEK JOURNEY...
STARTING SATURDAY 2ND MAY 2026
WEEK 1-2: WHAT 'SHOW, DON'T TELL' REALLY IS
You’ll learn what the principle actually means beneath the cliché, why it works, and where most writers unintentionally slip back into telling. Your AI companion is introduced at the end of Week 2
WEEK 3-4: SENSORY DETAIL AND SETTING
Learn how to create the theatre of the reader’s mind through selective, purposeful detail rather than generic description.
WEEK 5-6: CHARACTER, BEHAVIOUR,AND PERCEPTUAL POSITIONS
Explore body language, behaviour, point of view, and how to step more fully into both your character’s experience and your reader’s
WEEK 7-8:
DIALOGUE AND SUBTEXT
Discover how to make dialogue do more than carry information, so what is unsaid becomes part of the tension, emotion, and meaning of the scene..
WEEK 9–10:
ACTION AND SCENE
Use action, movement, environment, and telling details to create momentum and emotional impact without over-explaining
WEEK 11:
REVISION WITH YOUR AI COMPANION
Learn how to refine your scenes, strengthen your voice, and revise more intelligently using both your own instincts and supported feedback.
WEEK 12:
FINAL SHOWCASE AND CELEBRATION
Bring your learning together, share your work, and leave with writing that has been transformed from the inside out.
THIS IS FOR YOU IF...
This cohort is for you if:
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You’ve been writing for a while, and you know the principle — but something still isn’t landing.
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You want your reader to feel more, not just understand more.
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You’re tired of generic writing advice and want a richer, more embodied way to learn.
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You want support between sessions so you don’t lose momentum.
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You’re ready to do real work in a warm, thoughtful, and challenging environment.
This is especially right for you if you’ve ever thought: “I know what ‘show, don’t tell’ means… so why am I still not doing it consistently?”
Why this works even if...
You’ve done writing courses before
That may be exactly why this will help. If you already know the concept but haven’t fully integrated it, this gives you a more applied, experiential route into the skill.
You’ve done a previous cohort
This version is significantly different, with new NLP frameworks, perceptual positions work, an AI companion, and a more experiential structure throughout.
You can’t attend every session live
Everything is recorded and available in your course area, so you won’t lose access to the learning if life happens.
You’re curious but cautious about AI
The AI companion is there to support your craft, not replace your voice. It helps you notice what is and isn’t landing in your writing so you can make stronger creative decisions.
Hi, I'm Heather
I’ve been running the Creative Writing Tips Club for years, growing it to around 9,500 members after starting with just five people from my village writing group during COVID. No big strategy. Just consistent support for writers.
I’m also a Trainer of NLP, which means I’ve spent years studying how language creates experience in the human mind — and how to use that deliberately, ethically, and effectively.
And I’m a writer too. Still learning. Still practising. Still doing the work.
The real turning point for me came when I realised that even though I knew the rule, I was still often describing experience rather than creating it. That changed something at identity level for me, and this cohort is built to help you discover your own version of that shift.
I don’t teach writing as performance. I create the conditions for you to experience what your words are really doing — and to write from there.
YOUR COMMUNITY AND SUPPORT
The cohort doesn't just happen inside the live sessions. Between calls, you'll have a private community of fellow writers doing the same work — a space to share, ask questions, celebrate progress, and stay connected to your writing between sessions.
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Access the private Show, Don't Tell cohort community on Kajabi — online or via the mobile app
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Share your writing, ask questions, and get encouragement from people who understand exactly where you are
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Optional accountability partnerships to help you stay on track between sessions
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Community writing prompts and micro-challenges to keep the momentum going
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Bonus live Q&A workshops throughout the cohort
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Live collaborative writing sessions — write-ups — to keep you inspired and in motion
Bonus — The Creative Writing Tips Private Podcast
As a cohort member, you'll also get access to an exclusive private podcast bundle featuring interviews with published authors recorded over the years — and regularly added to.
Perfect for walking the dogs, commuting, or making coffee. A brilliant way to keep learning and gathering new perspectives on the craft and the industry while you're away from your desk.
WHAT OTHERS ARE SAYING ABOUT CREATIVE WRITING TIPS CLUB...
YOUR INVESTMENT
This is a 12-week live cohort for fiction writers who are ready to stop explaining their scenes and start creating an experience on the page — with live teaching, coaching, community, and your own AI writing companion from Week 2.
AVAILABLE UNTIL WEDNESDAY 29th APRIL 2026 MIDNIGHT
£297
STANDARD PRICE: £297 - cohort 3 Begins SATURDAY 2ND MAY 2026
CLAIM YOUR PLACE — £297
Payment plan available at checkout.
14-DAY MONEY-BACK GUARANTEE
Complete the first two modules, do the work, and if you feel it isn't right for you, I'll refund you in full within 14 days. No awkward questions.
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FREQUENTLY ASKED QUESTIONS.
Is this suitable if I’ve done a previous cohort?
How does the programme structure work week to week?
What if I miss a live session?
How do I know if this Program is right for me?
I took part in the free challenge — is this the right next step?
What platform do you use for the program?
How does the AI companion work?
What is your Refund Policy?
Will I talk with Heather directly?
If you’re ready to stop explaining your scenes and start writing in a way your reader can actually feel, I’d love to write alongside you in this cohort.
Twelve writers. Twelve weeks. Live teaching, coaching, AI support, and a completely different relationship with your own writing.